Module 01 — Always Included

Marketing
Foundation

Every client starts here. This is the strategic core: the positioning, content infrastructure, and digital systems that make everything else work. You cannot scale demand you haven't defined.

Most companies jump straight to tactics, like ads, posts, and funnels, without the strategy that makes those tactics profitable. We build the foundation that ensures every dollar you spend on growth generates a return.

Foundation is mandatory in all tiers
Brand Positioning & Messaging
ICP definition, value proposition architecture, competitive positioning, and messaging hierarchy across buyer stages.
Content Strategy & SEO
Keyword research, content calendar, authority-building content production, and on-page SEO infrastructure.
Paid Media Strategy
Google Ads, Meta, LinkedIn campaigns built around your ICP. Ad creative, copy, targeting, and budget optimization.
Analytics & Reporting
Custom dashboard, monthly KPI reviews, attribution modeling, and actionable insights. No vanity metrics.
Email Marketing & Nurture
Segmented nurture sequences, lead magnet delivery, re-engagement campaigns, and lifecycle email strategy.
Website CRO
Landing page optimization, conversion audit, A/B testing framework, and UX improvements focused on lead capture.
CRM Architecture & Automation
CRM setup or optimization (HubSpot, Salesforce, Pipedrive), custom pipeline stages, workflow automation, and data hygiene.
Sales Funnel Design
Stage-by-stage funnel architecture, exit criteria per stage, win/loss frameworks, and velocity analysis.
Lead Scoring & Qualification
BANT and behavioral scoring models, MQL/SQL definitions, and routing rules to ensure sales focuses only on real opportunities.
Sales Playbooks
Discovery call frameworks, objection handling scripts, proposal templates, and closing sequences customized to your market.
SMarketing Alignment
Marketing-to-sales handoff SLA, shared definitions, feedback loops, and bi-weekly alignment protocols between teams.
Module 02 — Optional Add-On

Sales
Acceleration

Marketing brings leads. Sales converts them. If your sales process has leaks (and most do), you're paying to fill a bucket with holes.

This module is for companies with an existing sales function that isn't performing at its potential. We build the systems, playbooks, and infrastructure that turn your sales team into a predictable revenue engine.

Best for: B2B, SaaS, Services
Team size: 1+ salespeople
Module 03 — Optional Add-On

Alternative Demand
Generation

Inbound and paid ads are table stakes. The companies winning in 2025 are building acquisition channels that their competitors haven't thought of yet.

This module is for companies ready to proactively find buyers before they start looking. Through strategic outbound, channel partnerships, referral networks, and earned media.

Best for: Established businesses
Ready to scale beyond ads
Outbound Systems
LinkedIn outbound sequences, cold email infrastructure, personalization at scale, and response management systems.
Strategic Partnerships
Partner identification, co-marketing programs, and channel partner development for non-competitive adjacent businesses.
Referral Program Architecture
Incentive design, referral tracking infrastructure, and ambassador programs that turn clients into your best sales channel.
ABM Programs
Account-based marketing for enterprise targets: personalized multi-channel campaigns targeting named accounts.
PR & Earned Media
Podcast guesting, thought leadership placements, industry publication outreach, and speaker positioning.

Not sure which modules
you actually need?

That's exactly what the diagnostic is for. Answer 8 minutes of honest questions and we'll tell you exactly where your growth gaps are, and which modules address them.